Ruffles and Jayson Taytum Sneaker Drop

Spearheaded the creation of dynamic social media video assets to build campaign awareness and drive sweepstakes entries for the exclusive Ruffles x Jayson Tatum Air Jordan XXXVI Player Edition sneaker drop. Utilizing Adobe After Effects, I produced motion graphics that seamlessly blended live-action footage of Jayson Tatum with product photography of the participating Ruffles flavors and featured PE sneakers to create high-energy social content.

Client: Frito-Lay

Agency: Motive