Ruffles and Jayson Taytum Sneaker Drop

I was responsible for creating multiple social media assets that would create interest in the program and drive consumers to enter to win Jayson Taytum's Air Jordan XXVI Player Exclusive sneakers. I used After Effects to create engaging videos that used a combination of live-action footage of Jayson as well as still photography of the participating products alongside the sneakers.

Client: Frito-Lay

Agency: Motive