Mountain Dew Energy Experiential Playbook
I was responsible for designing 3 different tiers of experiential spaces for the Mountain Dew Energy brand. The spaces were purely conceptual and ranged from 10 ft x 10 ft to 30 ft x 30 ft. Each space would consist of a sampling area as well as different consumer engagements throughout. View the PDF file below to see the entire experiential playbook.
Client: Pepsi
Agency: Motive
