JD Sports x The North Face | "Street Certified" Campaign

As Lead Designer for the JD Sports x The North Face "Street Certified" Holiday 2025 campaign, I directed the visual identity and multi-format asset production for an exclusive NYC-centric capsule collection. Collaborating with Harlem artist A$AP Twelvyy, I established a raw, high-contrast aesthetic rooted in authentic neighborhood spaces to spotlight elevated apparel details like the custom paisley design. My work spanned a comprehensive cross-platform content suite, including 4K horizontal videos, 9x16 social assets, digital web sliders, and strict visual guidelines—to drive brand heat and community connection from pre-launch tease to go-live.